Just wrote a short blurb on my other blog that deals with online marketing.
An eyetracking study has been done that followed how people actually view your website. The images posted are more than just eyeopening. They show you how to layout a website and in what order for real, human, visitors.
You’ve got your blog set up and you’ve started posting pithy, useful information that your niche market would benefit from and enjoy. Days go by, you keep publishing, but no one comments and your traffic stats are barely registering. What do you do?
Like any website you own, you must do some blog promotion to start driving traffic to your site. Here are 16 steps, in no particular order of importance, that you can start doing now to get traffic moving to your blog.
1. Set up a Bloglet subscription form on your blog and invite everyone in your network to subscribe: family, friends, colleagues, clients, associates.
Http://www.bloglet.com
2. Set up a feed on MyYahoo.com so your site gets regularly spidered by the Yahoo search engine (see tutorial on http://www.biztipsblog.com)
http://www.my.yahoo.com
3. Read and comment on other blogs that are in your target niche. Don’t write things like “nice blog” or “great post.” Write intelligent, useful comments with a link to your blog.
4. Use Ping-0-matic to ping blog directories. Do this every time you publish.
http://www.pingomatic.com
5. Submit your blog to traditional search engines: http://www.submitfire.com
6. Submit your blog to blog directories. The most comprehensive list of directories is on this site:
http://www.masternewmedia.org/rss/top55/
Tip: Create a form to track your submissions; this can take several hours when you first start so schedule an hour a day for submitting or hire a VA to do it for you.
7. Add a link to your blog in your email signature file.
8. Put a link to your blog on every page of your website.
9. If you publish a newsletter, make sure you have a link to your blog in every issue.
10. Include a link to your blog as a standard part of all outgoing correspondence such as autoresponder sequences, sales letters, reports, white papers, etc.
11. Print your blog URL on your business cards, brochures and flyers.
12. Make sure you have an RSS feed URL that people can subscribe to. The acronym RSS means Rich Site Summary, or some may consider its meaning as Really Simple Syndication. It is a document type that lists updates of websites or blogs available for syndication. These RSS documents (also known as ‘feeds’) may be read using aggregators (news readers). RSS feeds may show headlines only or both headlines and summaries.
To learn how news aggregators/RSS readers work, see this site: http://www.rss-specifications.com/rss-readers.htm
13. Post often to keep attracting your subscribers to come back and refer you to others in their networks; include links to other blogs, articles and websites in your posts
14. Use Trackback links when you quote or refer to other blog posts. What is TrackBack? Essentially what this does is send a message from one server to another server letting it know you have posted a reference to their post. The beauty is that a link to your blog is now included on their site.
15. Write articles to post around the web in article directories. Include a link to your blog in the author info box (See example in our signature below).
16. Make a commitment to blog everyday. 10 minutes a day can help increase your traffic as new content attracts search engine spiders. Put it on your calendar as a task every day at the same time.
Tip: Use a hit counter to track your visitor stats: how many unique visitors, how many page views, average length of visit. You can get a free hit counter at http://www.sitemeter.com
Denise Wakeman of Next Level Partnership, and Patsi Krakoff of Customized Newsletter Services, have teamed up to create blogging classes and marketing services for independent professionals. You can read and subscribe to their blogs at http://www.biztipsblog.com, http://www.coachezines.com and http://www.bizbooknuggets.com
10 Tips On Promoting Your New Blog
One great way of getting more traffic and more importantly, making the traffic come back to your site over and over again, is by having your own blog.
The term, ‘Blog‘, is becoming more and more popular, and these days most online companies have a blog.
How can you promote your blog? Once you get your blog known, if you have good enough content, then it will promote itself, thats the amazing thing with blogs.
Heres some quick tips to help promote your blog.
1. Allow your blog readers to subscribe to your own RSS feed. Subscribe with Feedburner. Feedburner allows blog owners and podcasters the ability to manage their RSS feeds and track usage of their subscribers.
2. Always set your blog to ping ‘update services’. What is that? If you use the Wordpress software, here is a great explanation, http://codex.wordpress.org/Update_Services.
3. Take full advantage of Technorati. For a full explanation of what Technorati is and how it works, take a look here, http://www.technorati.com/about/tour.html.
4. Use the power of social netwroking sites, such as digg.com, reddit.com and del.icio.us . If you write a great article, submit it to these sites, if they get picked up by them, you will see a massive increase in traffic to your blog.
5. When writing a post, always make sure you link to as many related sites and blogs. Many blogs have a ‘trackback’ feature enabled which can see what other blogs, like yours, are sending visitors to their blogs. They then usually link back to your blog automatically for free.
6. Get your blogs web address in as many places as possible. Use forums, and put your blogs address in your signature.
7. Submit your blog to as many blog directories as possible, such as blogcatalog.com
8. Link to your blog from your websites homepage, and also in the footer of every other page on your website.
9. Get tips from 2 pro bloggers, such as problogger.net and shoemoney.com
10. Finally, and most important, write great content that is relevant to your website, and you will then find your readers will do your promoting for you.
Article Written By Phil From www.adquick.co.uk - Please check out AdQuick